In southeastern Brazil, zebu cows are at the center of beauty pageants that influence the cattle farming industry through genetic desirability. Originally from India, zebu have become dominant globally since the 19th century, prized for their resilience. Genetic modifications since the 1970s have enhanced their traits, leading to a significant increase in weight. Major pageants attract international buyers seeking access to the most elite genes. High-value cows, like Viatina-19, showcase genetic strength, fetching millions and impacting breeding strategies as ranchers turn to genetic harvesting to promote better meat production.
The cattle farming industry in southeastern Brazil, particularly through beauty pageants for zebu cows, is revolutionizing meat production by focusing on genetic desirability.
Since the 19th century, zebu cows have thrived in Brazil due to their heat resistance, making up 80 percent of the national cattle population.
The value of elite zebu cows has skyrocketed due to genetic modifications, with some fetching millions at cattle beauty pageants where genes are the main commodity.
The contestant cows at these pageants not only represent beauty but are also genetic investments that breeders utilize to enhance meat production efficiency.
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