Nerds Gummy Clusters have become a sensational treat, combining soft chewy textures with crunchy tart bits, exemplifying advancements in food science. However, they face competition from freeze-dried candies, which have gained traction and are now being offered by major brands like Skittles and Jolly Ranchers. This freeze-drying process creates a light, crunchy alternative that is particularly appealing to younger consumers on platforms like TikTok. The trend highlights the evolving landscape of candy preferences and marketing strategies within the industry.
"Nerds Gummy Clusters are the platonic incarnation of Nerds—soft, chewy gelatin spheres with hard, tart pellets, and a triumph of industrial food science."
"Freeze-dried candy has emerged as a new contender, inflating classic candies into crunchy, powdery snacks that entice the TikTok generation, with brands eagerly adopting the trend."
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