"At 8:30 p.m. inside San Francisco's Chase Center, a man in a Patagonia vest pumped his fist to Metallica's "For Whom the Bell Tolls." In the row ahead of me, a woman in a pencil skirt and a conference badge flashed metal hand signs. A few seats down, an old man in a blazer balanced a glass of white wine while trying to headbang."
"Salesforce's core business is deeply unglamorous. It's B2B SaaS, the kind of thing that normally requires a 47-slide deck to explain. And yet, CEO Marc Benioff insists on wrapping it in spectacle: will.i.am musing about the future of education, Jesse Eisenberg giving a talk on storytelling, and Matthew McConaughey talking about "agentic enterprise" in a baritone usually reserved for movie trailers."
Dreamfest was a stadium-sized after-party at Dreamforce, Salesforce's annual multi-day event that drew more than 50,000 people and billed itself as the world's largest AI event. The event combined enterprise software showcases, salesmanship, celebrity cameos, and an over-the-top concert headlined by Metallica to raise money for charity. Salesforce positioned celebrity speakers and performers alongside B2B SaaS sessions, creating a corporate-Comic-Con atmosphere with upscale catering. CEO Marc Benioff curated extravagant spectacles featuring musicians and actors. Past headliners included U2, Foo Fighters, P!nk, Red Hot Chili Peppers, and Fleetwood Mac.
Read at Business Insider
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