Steve Jobs was exiled to a small office called “Siberia” after losing a power struggle with Apple CEO John Sculley in May 1985. Corporate reports stopped reaching his desk and executives stopped calling, leaving him isolated. Jobs is later remembered for returning to Apple in 1997 and saving it from near-bankruptcy, but earlier leadership decisions destabilized the company. His perfectionism, force of will, and refusal to compromise made him the center of decisions and intensified internal conflict. Apple faced declining Macintosh sales, growing competition from IBM and clones, layoffs, and its first quarterly loss, while even talks to sell the company began. After leaving, Jobs spent twelve years at NeXT, and those failures contributed to Apple’s later resurgence with iPod, iPhone, and iPad.
"Jobs is remembered as the visionary who returned to Apple, the company he cofounded, in 1997, and saved it from near-bankruptcy. But before the comeback, he made a series of leadership decisions that destabilized the company and left it drifting toward death. An overlooked truth: the instincts that made Jobs extraordinary—his perfectionism, his force of will, his refusal to compromise—also nearly destroyed Apple in its early years."
Read at Fast Company
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