"Generative artificial intelligence can now counterfeit reality at an industrial scale. Deepfakesphotographs, videos and audio tracks that use AI to create convincing but entirely fabricated representations of people or eventsaren't just an Internet content problem; they are a social-order problem. The power of AI to create words and images that seem real but aren't threatens society, critical thinking and civilizational stability."
"In June the Danish government proposed an amendment to its copyright law that would give people rights to their own face and voice. It would prohibit the creation of deepfakes of a person without their consent, and it would impose consequences on those who violate this rule. It would legally enshrine the principle that you own you. What makes Denmark's approach powerful is the corporate fear of copyright-infringement legalities."
Generative AI enables production of highly convincing but fabricated images, video, and audio that undermine reality and social trust. Deepfakes pose risks to society, critical thinking, and civilizational stability by enabling deception that can prevent self-governance. Legal measures can protect human dignity and democratic processes by restricting unauthorized use of a person's face and voice and by providing removal and compensation rights for victims. Denmark proposed a copyright amendment to grant people rights over their face and voice and to penalize nonconsensual deepfake creation. Platform enforcement favors copyright claims over intimate-privacy complaints, leaving many privacy harms unaddressed.
Read at www.scientificamerican.com
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