In 1925, a small-town Ford dealer in Georgia named Albert Luce attached a wooden coach to a Model T frame and sold it to the owner of a cement plant who wanted a way to transport his workers.
To stay ahead though, Blue Bird is transforming again. The company is shifting more of its business to electric school buses, even as it continues to crank out the same diesel-powered models that have ferried kids to school for generations.
The new approach for Blue Bird and its competitors is due in part to a windfall of money the Biden administration has steered to the industry.
We're going to be in this business for a long time, said Albert Burleigh, vice president of alternative fuels for Blue Bird. The company expects to double its e-bus sales from 546 in 2023 to 1,125 in 2025.
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