The 'Superb Owl' meme, a clever play on 'Super Bowl', has transcended its origins as an internet joke, growing into a cultural celebration of owls. With a dedicated subreddit boasting over 440,000 members and events like Superb Owl Saturday, this phenomenon emphasizes a growing interest in owl conservation. Experts note that mentions of owls are now prevalent in popular culture, facilitating various outreach efforts. The rising fascination reflects a broader appreciation for nature, as more Americans engage in birdwatching each year, highlighting owls' unique characteristics as part of this trend.
"When people started using the superb owl hashtag or meme, people started looking for what's going on with the owls. So, all of the sudden, we have a new platform to talk about it."
"The popularity of the meme has helped drive people hoping to learn more about the birds to conservation organizations like his, so much so that the center is now hosting events such as this weekend's Superb Owl Saturday."
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