"Netflix bought out MoMo's for a private event that will include executives and 'some stars.' The streaming platform is dipping its feet into the baseball market for the first time ever with Wednesday's live broadcast."
"Morton said it wasn't an easy decision to make, given the loyalty of Giants fans. 'There was a lot of back and forth between myself and my management team around, just, you know, did we want to fully exclude ourselves from the traditional Giants foot traffic?'"
"'If the Giants are bringing Netflix in, then we would be more than welcome and more than happy to partner with them for one day,' Morton said."
"'But for us, ultimately, it was just too much of a once in a lifetime experience to turn it down.'"
MoMo's, a popular bar among San Francisco Giants fans, will close for a private Netflix event during the Giants and Yankees opening night. Netflix is entering the baseball market with this live broadcast, transforming MoMo's with new decor and features. Owner Scott Morton expressed the difficulty of excluding loyal Giants fans but deemed the opportunity too significant to decline. The event was organized by Swisher Productions, which chose MoMo's for its location. The bar will return to normal operations for subsequent games.
Read at SFGATE
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