NIL deals have transformed amateur sports into a billion-dollar industry, allowing student-athletes to earn income without abandoning their academic pursuits.
Athletes can now earn a living while studying, alleviating the pressure to turn pro prematurely. This shift is significant for personal journeys.
The NCAA's antitrust settlement allows direct payments to athletes for the first time, marking a historic change in college athletics.
NIL Valuations for athletes are calculated from performance metrics and media influence, significantly contributing to their overall market value.
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