NFL fans will now spend an average of 19.3 hours per week watching football this season, a significant increase from 17.4 hours in 2019, reflecting an ongoing trend of rising viewership and broadcast availability.
The NFL's growth in live football is unprecedented, with a 17.4 percent increase in watched hours since 2019. This trend has led to a new all-time high in viewer commitment.
This season features an estimated 389 hours of football, showcasing a substantial rise from the 331 hours in 2019, emphasizing the league's expanding presence on various platforms.
As we see more games being broadcast across multiple networks—like the international feature on Friday—the NFL's 'kickoff weekend' is becoming a major cultural event, raising questions about whether there is a saturation point.
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