"To get people to slow down and be nice to each other - we all have to get somewhere," said Lieutenant Ozol.
"We really had to think out of the box. We were having fatalities from people who were crossing the street in the crosswalk, and they were being hit by cars and killed," said Captain Hurwitz.
As cars are going 40 to 50 miles an hour through a busy intersection in San Francisco's Ingleside neighborhood, Lieutenant Jonathan Ozol wears a chicken costume to promote traffic awareness.
According to city data, every year about 30 people lose their lives and at least 500 more are severely injured while traveling on San Francisco streets.
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