Marcelo Fonseca, a dedicated cab driver since 1989, highlights the tumultuous changes in the San Francisco cab industry following the arrival of rideshare companies like Uber and Lyft. After receiving a cab medallion in 2009, a significant change in city policy, the introduction of costly medallion purchases led to despair among many drivers. Fonseca expresses pride in his craft but laments the lack of respect and systematic financial burdens placed on his colleagues, a theme explored in his documentary, "Taken For A Ride: How San Francisco Backstabbed a Generation of Cab Drivers."
"When they changed the system that trapped my colleagues with unpayable loans, I saw the pain and the suffering."
"I was probably the very best cab driver you could get out there. I understood my job. I took a lot of pride. I did it well."
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