"As a result of San Francisco's marketing efforts and the recognitions SFO has received for its services, the name and trademark San Francisco International Airport is widely known among air travelers and within the travel industry," Hixson writes in the ruling, adding that the city "has spent many millions of dollars to develop a brand" for SFO, and has a right to protect it.
Hixson writes that travelers could be "confused into thinking that OAK is a branch or division of [SFO], or that SFO and OAK have the same management or ownership." He illustrates this confusion with a humorous analogy about naming an amusement park in North Dakota after Disney.
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