Nintendo has opened its second U.S. store in San Francisco's Union Square, spanning over 9,000 square feet. This store, the first on the West Coast, features exclusive merchandise and immersive experiences based on popular franchises like Super Mario and Zelda. Nintendo aims to engage both tourists and the local community, with a focus on creating unique shopping experiences. The store includes multiple gaming stations and offers customization options for the Nintendo Switch OLED, ensuring a fun visit for gaming fans of all ages.
"It's full to the brim with all of the franchises that are in all your favorite video games," said PJ Sadler, a senior manager with Nintendo of America.
"Fans are going to be able to immerse themselves with our characters and our worlds. They're going to be able to find unique merchandise that you can only find here."
"We like to build those relationships. We feel really confident that the throughput and the foot traffic that we'll have in a space like this is going to allow us to reach old fans and new fans."
"So, as you go into each section, we really want you to pay attention to the detail that we put into these products."
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