The San Jose City Council lifted a 46-year ban on billboards in 2018, allowing the construction of profitable digital billboards despite public disapproval. A survey showed that 93% of residents oppose the billboards, which were framed as a means of creating urban vibrancy. The city council's push for billboards stems from a belief in generating revenue for city programs, reflecting a morally questionable stance that prioritizes profit over community values. The revenue generated from these billboards is less than 1% of the city's annual budget, raising concerns about the decision-making process in governance.
The endorsement of new billboards on public property was not arrived at because the arguments advocating them were rational or persuasive. Ninety-three percent of residents responded that they believe billboards are not good for San Jose.
Officials believe if something can make money for the city, then the city must pursue it, regardless of public opinion, which contradicts virtuous governance.
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