Controversial Oakland Airport rebrand seems to be confusing passengers
Briefly

from Creative Bloq4 months ago
The recent rebranding of Metropolitan Oakland International Airport to San Francisco Bay Oakland International Airport is creating confusion with San Francisco International Airport, leading to complaints.
Creative Bloqhttps://www.creativebloq.com/design/branding/controversial-oakland-airport-rebrand-seems-to-be-confusing-passengers
SFO has related instances of confusion in its log, including six reported cases in just two weeks, highlighting how naming affects passenger travel.
Creative Bloqhttps://www.creativebloq.com/design/branding/controversial-oakland-airport-rebrand-seems-to-be-confusing-passengers
Both airports are embroiled in a legal dispute regarding the name change, with SFO's city attorney filing a trademark suit against OAK.
Creative Bloqhttps://www.creativebloq.com/design/branding/controversial-oakland-airport-rebrand-seems-to-be-confusing-passengers
Despite concerns, the Port of Oakland claims it hasn't received any formal complaints about the new name contributing to confusion.
Creative Bloqhttps://www.creativebloq.com/design/branding/controversial-oakland-airport-rebrand-seems-to-be-confusing-passengers
Read at Creative Bloq
#airport-rebranding #brand-identity #passenger-confusion #legal-issues
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