""Connecting customers to good movies is definitely one of the most fun parts about what I get to do," Hutton said."
""Like a librarian, I know the contents of my collection," he said. "And I like working with the public, answering questions and being helpful.""
""I don't know how Colin remembers what each of these films is about, but he always gives a good review. He can give you the short version or the longer version and make recommendations as well," said Carolyn Kenady."
Video Wave of Noe Valley is the only standalone video rental store still operating in San Francisco. Owner Colin Hutton has maintained the business since 2005, despite the decline of video stores due to Netflix. Monthly subscribers help sustain the store. Hutton engages with customers, offering personalized recommendations and sharing his extensive knowledge of films. His background as a librarian aids in managing the inventory, making the experience enjoyable for patrons who appreciate his insights and recommendations.
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