Sustainability In Your Ear: USEFULL's Rob Kutner On Easing Reuse Adoption With Plastic Buy-Backs
Briefly

The U.S. generates vast amounts of plastic waste, using over 100 million plastic utensils daily. Many institutions rely on single-use packaging, creating environmental concerns. USEFULL presents a solution with a reusable takeout container system aimed at high-volume college cafeterias. Their plastic buyback program incentivizes cafeterias to abandon disposables. Successful implementations at universities have resulted in a 99% return rate for containers. By buying back plastic inventory, USEFULL alleviates cost concerns for institutions. As sustainability becomes increasingly important, practical solutions can lead to economically beneficial and eco-friendly transitions.
The U.S. alone uses over 100 million plastic utensils every day, most of which are used once and tossed into landfills where they'll persist for centuries.
USEFULL offers a reusable takeout container system designed for the high-volume and fast pace of college cafeterias, challenging throwaway culture head-on with a plastic buyback program.
USEFULL creates financial incentives by purchasing a cafeteria's existing plastic inventory, removing the sunk costs barrier and providing immediate value for institutions ready to transition.
As Bain & Company recently reported, ROI has become the driving force for growing adoption of sustainable practices, showcasing how simple steps can create profitable paths to reduced waste.
Read at Earth911
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