"ROOM FOR DREAMS staged a sequence of interconnected experiences that explore dreaming as an active tool for imagining and rehearsing alternative futures, creating a spatial and cultural ecosystem."
"Each space within the Aldo Rossi-designed hotel was reprogrammed with a distinct atmosphere while remaining part of a continuous narrative, allowing visitors to move through various modes of engagement."
"In the garden, OMA/AMO and SolidNature presented Il Sonno Supermarket, transforming retail typologies into a landscape of stone objects, where familiar items appeared frozen in a moment of use."
ROOM FOR DREAMS transformed ME Milan Il Duca into an immersive environment during Milan Design Week 2026. The project featured interconnected experiences that utilized dreaming to imagine alternative futures. Each area of the hotel was reprogrammed with unique atmospheres, allowing visitors to engage with different temporalities. Notable contributors included Philippe Starck and Carlo Ratti, integrating architecture, design, and conversation. Large-scale installations, such as OMA/AMO's Il Sonno Supermarket, challenged perceptions of familiar retail spaces, creating a landscape that suspended gestures of consumption.
Read at designboom | architecture & design magazine
Unable to calculate read time
Collection
[
|
...
]