The ongoing conflict between Compass and Zillow is reshaping real estate listing practices, with both firms claiming to prioritize consumer needs. Compass promotes a selective marketing approach, keeping listings private initially for greater seller control. In response, Zillow is blocking private listings to enhance market transparency, asserting that broad advertisement benefits buyers and sellers alike. However, industry experts suggest these corporate claims may be more about financial advantage than genuine consumer protection, highlighting a complex dynamic in the real estate market.
These companies are using the consumer as almost like a human shield here to protect their business interests.
Compass says its selective marketing approach offers sellers privacy and control, allowing for exclusive marketing to targeted groups.
Collection
[
|
...
]