Redfin is advocating for transparency in real estate by ensuring that all listings are accessible to buyers, aligning with similar policies by Zillow. While Redfin supports placing all properties in MLS within 24 hours of marketing, it also proposes a 'coming-soon' designation to allow sellers some control over the visibility and marketing duration of their listings. This approach connects to recent changes from the NAR regarding delayed marketing options, designed to preserve competitive practices while addressing seller preferences in property showcasing.
Kelman emphasizes that Redfin's commitment is rooted in the belief that every buyer should have the opportunity to view all property listings available in the market.
This response is guided by the recent NAR policy shift, which introduced Multiple Listing Options for Sellers, allowing for a type of delayed marketing while still registering listings with MLS.
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