In the latest RealTrending podcast, Ohio Realtors President Michelle Billings discusses significant trends affecting today's real estate landscape. With over 23 years of experience, she highlights affordability issues, as the discrepancy between housing costs and income growth intensifies. Billings emphasizes the need for real estate professionals to switch back to fundamental practices, such as fostering relationships and understanding clients' life transitions that prompt moves. As technology continues to reshape the industry, agents must adapt their marketing strategies and connect meaningfully with clients to thrive in a competitive market.
The biggest thing we're seeing is affordability, and we're watching how that plays out. The gap between housing costs and income growth has created some market pressure.
From a marketing standpoint, build your content around life transitions. Now, people don't wake up and decide to move. They have things going on - they're getting married, having kids, or changing jobs.
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