The National Association of Realtors (NAR) has launched a new policy allowing delayed marketing exempt listings after extensive consultations with industry stakeholders. This policy permits sellers to instruct agents to postpone Internet Data Exchange (IDX) and syndication marketing while still showing listings to MLS participants. Each Multiple Listing Service (MLS) can set its own delay period, while agents must obtain seller consent to waive immediate public marketing benefits. This innovative policy aims to improve flexibility for sellers while ensuring buyers continue to have needed access to listings. NAR has set a deadline for implementation by September 30, 2025.
The new policy introduces delayed marketing exempt listings, allowing sellers to postpone public listing marketing while still providing visibility to MLS participants.
NAR emphasizes that each MLS can set its own delayed marketing period, enabling tailored marketing strategies that align with seller needs.
Listing agents must secure a signed disclosure from sellers who opt to delay marketing, ensuring sellers are informed of the implications.
Ultimately, NAR’s policy changes reflect a commitment to providing flexibility for home sellers while addressing the informational needs of home buyers.
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