The article discusses Zillow's recent announcement under Executive Errol Samuelson stating that homes not listed on the MLS within 24 hours will not be published on Zillow. This move is perceived as a power play, undermining the role of real estate agents and brokers and asserting Zillow's dominance in marketing decisions. Critics argue that this policy is not consumer-focused but rather serves Zillow's profit motives, leading to a lead-diversion model that misleads home sellers about how potential buyers connect. Overall, the article underscores growing frustration among real estate professionals regarding Zillow's aggressive tactics.
Zillow's decision to not publish homes not on MLS within 24 hours is a blatant power play, aiming to control how listings are marketed and suppress agents.
The threat against agents from Zillow is not about consumer protection but rather about their profit motives, using listings to benefit competing real estate agents.
Sellers are outraged to discover that clicks on their home listings do not lead to their assigned agents but redirect potential buyers to competitors instead.
This aggressive approach undermines the fairness and respect agents deserve in the real estate industry, creating an anti-consumer environment that prioritizes Zillow's interests.
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