During its Q1 2025 earnings call, the firm introduced Boost, a marketing option that allows agents to enhance a single listing without a full membership commitment. For a one-time fee of $260, agents can ensure their listing appears at the top of search results and receives a Matterport 3D virtual tour. In contrast to Zillow's new policy banning listings that aren't entered into MLS first, CoStar's CEO, Florance, highlighted Boost as a supportive tool for agents navigating these challenges, emphasizing its role in leveling the playing field in real estate marketing.
Florance described Boost as a new marketing option for a single listing. It's designed as a low-risk choice for agents with unpredictable income.
Agents can boost a listing for a one-time fee of $260, ensuring it appears on the first page of a buyer's search.
According to CoStar, boosted listings receive priority in targeted ads across various platforms like ESPN and The New York Times.
Florance criticized Zillow's policy as a "pure power play of epic proportions," aiming to support agents affected by such restrictions.
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