The .realtorTM extension lends credibility to my website. It's like .gov or .edu, which are vetted entities. A site can't have those extensions unless they are what they say they are. It's very obvious what .realtorTM represents.
You want to do as much as possible with your own name. [Using a .realtorTM domain] is immediately apparent who he is and what he does, effectively building his personal brand.
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