Zillow's dominance in real estate listing sites causes challenges for agents who struggle to convince sellers about accessing greater visibility through other means. Compass agents emphasize the importance of showcasing their unique marketing strategy, arguing that Zillow's approach can mislead potential buyers regarding agent expertise. While critics question Compass's conflict of interest with private listings, company representatives highlight their willingness to collaborate with all agents. Ultimately, agents adapt their strategies to align with sellers' preferences without pushing them into a one-size-fits-all marketing plan.
If a prospective buyer contacts the agent advertised next to the listing, they are contacting a random agent, not the listing agent who is an expert on the property.
Most of them have no idea that the listing agent does not appear right with the listing on portal sites.
Critics of Compass and private listing networks claim that agents and brokerages are using this to double-end deals in states that allow for dual agency.
Compass has pushed back against this narrative, repeatedly stating that it's open to sharing information about private exclusive listings with agents at any firm.
Collection
[
|
...
]