The American Real Estate Association, led by Jason Haber and Mauricio Umansky, has introduced the Clear Collaboration Policy as a compromise to the National Association of Realtors' Clear Cooperation Policy (CCP). This new rule mandates that listings must be advertised on a multiple listing service (MLS), but grants sellers and agents flexibility in how the listings are promoted thereafter. The proposal aims to foster industry engagement and sound policy, despite ongoing criticism from opponents like Compass CEO Robert Reffkin. NAR is evaluating the future of CCP and its implications for real estate marketing.
Haber states that the Clear Collaboration Policy respects seller choice, enhances competition, and safeguards MLS integrity, engaging all stakeholders to find common ground.
No opponent has been more vocal than Compass CEO Robert Reffkin, who has regularly criticized the Clear Cooperation Policy on various platforms, emphasizing its anti-competitive nature.
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