The San Francisco Chinese New Year Parade, marking the Year of the Snake, is set to attract over 200,000 visitors, making it the largest celebration outside of Asia. This year's events, supported by ABC7 as a broadcast sponsor, highlight the cultural significance for the Chinese American community. Local small businesses, including Eastern Bakery, rely heavily on the festivities for revenue, with some generating a third of their income during this period. The parade will feature notable figures like Joan Chen and Carrie Ann Inaba, enhancing the celebration's appeal.
"Oh my God, it's a REALLY exciting time for us," said Brenda Ly of Oakland. "As a Chinese American, we're always looking forward to sharing our culture with the world."
For some businesses, it generates as much as a third of their annual revenue," Luu said.
This year's parade features an impressive lineup. Legendary actress and longtime San Francisco resident Joan Chen will ignite the festivities by lighting the ceremonial firecrackers as the parade's grand marshal.
We really relish the chances we have to experience other cultures," Peterson said. "Minnesota has some diversity, but there's certainly not as much as in San Francisco. It's just a great opportunity.
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