San Jose city leaders have approved a plan to install digital billboards on four city-owned downtown sites, expected to generate over $21 million for the city over 20 years. While city officials assert that this move will enhance downtown vibrancy, especially with future major sporting events on the horizon, many residents are unhappy with the decision, voicing concerns about the long-term impacts. This decision marks a shift from a nearly 40-year ban on billboards, influenced by earlier lobbying efforts and the city's desire to boost local economy and aesthetic appeal.
San Jose's city leaders have unanimously approved a controversial proposal to add digital billboards downtown, promising $21 million in revenue, despite significant resident opposition.
Elected officials advocate for the billboards, claiming they will enhance downtown vibrancy in light of upcoming major sporting events, while residents express concerns over long-term impacts.
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