The San Francisco Travel Association hailed the announcement as part of the city's "convention recovery" in a Friday news release, writing that the conference would be held at Moscone Center in SoMa and account for 61,510 hotel bookings and $41.5 million in direct spending.
Incoming Mayor Daniel Lurie celebrated the news as part of a wider positive trend, stating that reestablishing San Francisco as a hub for conferences is "key to revitalizing our great city."
Microsoft's $3 trillion valuation makes it the third largest company in America, with deep local ties in San Francisco, including corporate offices and a stake in OpenAI.
This year's Ignite conference focused heavily on artificial intelligence: "AI will take over repetitive tasks" was the first phrase in the opening keynote.
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