In the 2024 election cycle, political advertising in the U.S. reached an unprecedented nearly $11 billion, marking a significant increase from $9 billion in 2020.
Democrats significantly outspent Republicans in ad spending, particularly in the presidential race where Kamala Harris' campaign and allies spent nearly $1.8 billion.
The Senate races contributed significantly to the overall ad expenditure, with Democrats and pro-Democratic groups accounting for $1.4 billion compared to the Republicans' $1.2 billion.
House races also saw considerable investment, with a combined $1.7 billion in advertising, reflecting intense competition for control of the chamber.
#political-advertising #election-spending #2024-elections #democrats-vs-republicans #campaign-finance
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