"The J.P. Morgan Conference is one of San Francisco's top two economic drivers among major conferences," said a Westin spokesperson.
"The J.P. Morgan Conference is one of the most significant conferences we have. It's one of our longest lasting partnerships," said Anna Marie Presutti, President and CEO of SF Travel.
"It's enormous for us," said Presutti. "It's such a great way to kick off the year in the hospitality world."
"They don't use the Convention Center. They use the hotels specifically around the Union Square area. The St. Francis is also their headquarter hotel," said Presutti.
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