San Jose is set to install five digital billboards at key locations to elevate the city’s stature and generate revenue. Councilmember Pam Foley emphasizes that enhanced signage can portray the city as world-class. The initiative will earn the city $20 million in advertising revenue across two decades, and they will have access to promote local events through 15% of billboard time. Despite unanimous council approval, some community pushback exists regarding the billboards’ impact on the city's character and local economy.
"Things like signage will help display San Jose as a world-class city," Councilmember Pam Foley said.
"Downtown San Jose is a small town big city. We are not Las Vegas, we're not Denver, we're not Miami," Levitt said.
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