A look into how Dreamforce changed SF for the better during its 4-day conference
Briefly

Many attendees have noted the increased law enforcement presence at Dreamforce this year, which has greatly enhanced feelings of security. Ken Graff, a conference goer, remarked, 'They have really done a fantastic job helping us get across the street making sure we have security in all different corners of the building.' This highlights the city's commitment to ensuring the safety of visitors amidst a record turnout for the event.
San Francisco Mayor London Breed expressed optimism about the city feeling vibrant during Dreamforce, stating, 'I have been out in the middle of the night checking out things and I see people out at different restaurants, places where they are having drinks.' Her comments reflect a bustling city atmosphere that contributes to the overall successful ambiance of the convention.
Economic benefits linked to Dreamforce were significant, with potential earnings of $90 million for San Francisco. Alex Bastian, president of the Hotel Council Association, noted, 'When people come here from around the world not only do they spend money in hotels, but they spend even more money outside of the hotels.' This emphasizes the broader financial impact of major events.
The increase in demand for local services, such as pedicabs, was highlighted by Ivan Rudenko, a pedicab driver, who noted, 'Salesforce hired many pedicab drivers to bring people to the conference and take them back to the hotel or like last night to the music venue.' This shows how local businesses benefit directly from large events.
Read at ABC7 San Francisco
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