The Baby Three doll, previously a hit in Vietnam, has seen its sales plummet due to accusations of unpatriotism after a design resembling China's nine-dash line led to public outcry. The Vietnamese industry ministry ordered inspections of the toy, linking it to national security concerns amid ongoing territorial disputes in the South China Sea. The backlash has resulted in significant sales losses, with retailers citing revenue declines of up to 50%. The controversy reflects heightened nationalist sentiments and the sensitivity surrounding China's territorial claims in the region.
An inspection of toys displaying a design resembling China's controversial nine-dash line has led to a boycott of the Baby Three doll in Vietnam.
Despite generating US$1.6m in sales, the Baby Three doll faces scrutiny over its design, seen as compromising Vietnam's territorial integrity.
Retailers reported a significant drop in sales, with some halving prices as consumer backlash intensified against perceived nationalistic issues related to the doll.
Vietnam's industry ministry warned that these toys could affect national security, prompting a swift governmental response to the ongoing backlash.
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