"When the students or workers don't have money, it is easy to grab it and go. It's cheap, that's how we started it. When people don't want to spend a lot of money for lunch, it's five bucks, and you're satisfied."
"Also called onigiri, but referred to as omusubi in chef Koji Nagao's native Osaka, the hearty snack of warm rice packed with fillings and wrapped in seaweed is known as an affordable and filling meal."
Common Sage is a corner store located at Polk and Sacramento that combines an Asian grocery shop with a counter service restaurant. The establishment specializes in omusubi (also called onigiri), traditional Japanese rice pockets filled with ingredients like spicy tuna, mentaiko, chasu pork, ube, and shiitake mushrooms, priced between $3 and $5. Owner Natasha Hong, originally from South Korea and formerly an interior architect, created the restaurant to provide affordable, filling meals for students and workers. The store stocks brightly packaged Asian snacks and groceries alongside the food counter, attracting neighborhood regulars seeking inexpensive Japanese and Korean cuisine in San Francisco.
Read at SFGATE
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