"McDonald's has built its international empire on the benefits of standardization and consistency, but some menu items like the Filet-O-Fish can't help but be shaped by local concerns."
"While McDonald's may have a reputation for 'factory' food, it has made some large-scale commitments to environmental protection, and one of the most impactful has been in fish sourcing."
"The hoki fishery in New Zealand was the first in the world to earn the sustainable certification from the Marine Stewardship Council, and so at least in that nation McDonald's Filet-O-Fish is made entirely with hoki."
McDonald's has standardized its menu globally but adapts certain items like the Filet-O-Fish to local preferences and sustainability practices. In the U.S., the Filet-O-Fish is made with Alaskan pollock, sourced from the largest sustainable fishery. However, in New Zealand, Australia, and Ireland, hoki is used due to local fisheries. New Zealand's hoki fishery was the first to receive sustainable certification, influencing McDonald's commitment to sustainable sourcing and local adaptation in its international markets.
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