"In 2024, Costco muffins indeed got smaller, and the company blamed it on customers who said the original versions were too large to eat in one sitting. Most Costcos used to sell a two-pack of six generously large muffins for $9.99 (that's 12 muffins, totaling about 70 ounces). Now, stores sell a single 8-pack of smaller muffins for $6.99, with most packs weighing around 30 ounces. That's 14 cents per ounce for the old muffins and 23 cents per ounce for the new."
"In a scathing review, a Reddit user called Costco's muffins "the driest, densest muffins I have ever eaten. They taste more like a bad pound cake." Many shoppers are particularly sad that new, inferior muffin flavors have replaced discontinued favorites like poppyseed and apple crumb."
Kirkland Signature muffins, once beloved Costco staples, now rank among the warehouse chain's most frequently returned products. In 2024, Costco reduced muffin sizes while increasing prices per ounce from 14 cents to 23 cents, citing customer feedback about portion sizes. The company replaced a two-pack of six large muffins for $9.99 with an eight-pack of smaller muffins for $6.99. Beyond pricing concerns, customers report severe quality degradation, describing the new muffins as dry, dense, and tasteless compared to their previously fluffy, moist predecessors. Popular flavors like poppyseed and apple crumb were discontinued and replaced with inferior alternatives like lemon raspberry and cinnamon.
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