Sam's Club is amplifying its digital marketing for Easter, shifting focus to an 'all-day grazing experience' based on member feedback. Recognizing that Easter is more than a single meal, the retailer is offering a variety of products for brunch, snacking, and grilling through a dedicated webpage. Highlights include private label brunch items, assorted meats, desserts, and charcuterie essentials aimed at accommodating gatherings of around ten guests. This initiative reflects changing consumer preferences for flexible, multiple meal experiences during holiday celebrations.
Our biggest takeaway from our Member's Mark Community was that Easter isn't just one meal anymore. Members told us they want to start the day with a big, satisfying brunch and then graze throughout the day, mixing sweet and savory bites.
Sam's Club announced Thursday that its 'Easter Meals' tab includes brunch essentials, all-day snacking items and grilling goods. This shift reflects the evolving preferences of consumers during the holiday.
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