Red Lobster hopes Crabfest can claw back diners this summer
Briefly

In May 2024, Red Lobster filed for bankruptcy and underwent significant restructuring, including store closures and changes in leadership. As the chain exits bankruptcy in September 2024, it aims to revitalize its customer base with the summer 2025 'Crabfest' event, which runs from June 23 to September 14, 2025. New menu items, including 'Crabby Stuffed Mushrooms' and 'Steak Oscar,' are introduced to entice diners. Additionally, customizable seafood boils are offered to enhance customer experience, reflecting the company's effort to rebound from its recent financial difficulties.
Red Lobster's summer 2025 Crabfest aims to revive foot traffic with new dishes following its bankruptcy fallout, showcasing innovation amidst financial challenges.
The introduction of popular menu items like 'Crabby Stuffed Mushrooms' and 'Steak Oscar' showcases Red Lobster's strategy to attract diners back as it recovers from bankruptcy.
Read at Fast Company
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