""Peeps are a food chemical success story," Faber told Fortune while trying to stifle a chuckle, before adding: "I'm sure no one has said those words before.""
"They moved faster than any other company, and showed that companies can quickly reformulate when they're required to do so.""
"New Curion research conducted in February 2026 shows the 'Peeps paradox.' Nearly half the country holds positive feelings toward the candy, while a significant portion actively dislikes it."
"When Curion surveyed more than 8,000 consumers on why they purchase Peeps, personal taste barely made the list. Nearly one-third (32.9%)..."
Peeps, neon marshmallow candies, are coated in synthetic dyes not reviewed for safety since the 20th century. Scott Faber from the Environmental Working Group views Peeps as a symbol of progress in food safety. Following California's Assembly Bill 418 in 2023, Just Born, the maker of Peeps, quickly committed to removing Red Dye 3, a synthetic color linked to cancer. Research shows a divided public opinion on Peeps, with many consumers purchasing them for reasons other than taste.
Read at Fortune
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