How do you convince Americans to eat fish? Disguise it as meat, of course | Arwa Mahdawi

"The average American consumes about 19lb of seafood a year, while the global average is 45lb. Over in Iceland, they're really getting their omega-3s in: they lead the world with around 200lb of seafood a year."

"The plan is to make fish look like meat. Think tuna that looks like chicken nuggets and salmon sticks that look like beef jerky. It's not quite fake meat - it's Fishy Meat."

"The strategy is sound; unlike (most) fish, the idea has legs. However, whether it's good for the environment for the 348 million people in the US to suddenly up their seafood consumption is a whole other question."

"Guardian columnist George Monbiot has written eloquently on this subject, however, and his analysis is that there are almost no fish or shellfish we can safely eat, if we want to save our oceans."

The US seafood industry faces a challenge as Americans consume significantly less fish than the global average. To address this, companies are developing products that disguise fish as meat, such as tuna nuggets and salmon sticks resembling beef jerky. This marketing strategy aims to increase seafood consumption by appealing to consumers' preferences. While the approach shows promise, concerns about environmental impacts and sustainable fishing practices remain significant issues that need to be addressed.

Read at www.theguardian.com