Tomo Delaney founded Noshi to address his children's picky eating by empowering them in meal choices. Launched in 2017, Noshi's Food Paint introduced colorful, all-natural condiments that make meals engaging. Partnering with recognizable brands like Crayola and Peppa Pig, Noshi products became popular in stores, including Walmart. When Delaney appeared on "Shark Tank" seeking $250,000 for growth and personal reasons, he aimed to win over the Sharks with direct engagement through playful food experiences, showcasing how to appeal to kids' desires.
"So I set out to grow a brand that was built around products specifically designed for use by kids," he shared on Noshi's website.
Delaney asked for $250,000 in return for a 17% share in the edible art product line that he was struggling to scale.
Collection
[
|
...
]