""So I set out to grow a brand that was built around products specifically designed for use by kids," he shared on Noshi's website."
"Delaney asked for $250,000 in return for a 17% share in the edible art product line that he was struggling to scale."
Tomo Delaney founded Noshi to address his children's picky eating by empowering them in meal choices. Launched in 2017, Noshi's Food Paint introduced colorful, all-natural condiments that make meals engaging. Partnering with recognizable brands like Crayola and Peppa Pig, Noshi products became popular in stores, including Walmart. When Delaney appeared on "Shark Tank" seeking $250,000 for growth and personal reasons, he aimed to win over the Sharks with direct engagement through playful food experiences, showcasing how to appeal to kids' desires.
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