Target leverages its 45 private brands, notably Good & Gather and Favorite Day, to compete effectively in the grocery sector. Good & Gather, established in 2019, prioritizes nutrition alongside affordability, achieving over $1 billion in sales during its first year with a focus on healthy ingredients. With over 2000 products, the brand targets health-conscious consumers. In contrast, Favorite Day, launched in 2021, focuses more on indulgent treats, though it has faced some criticism regarding nutritional standards. Both brands aim to boost Target's profitability amid tough competition in the private-brand market.
Target's private brand strategy focuses heavily on affordability and well-rounded nutrition, with Good & Gather leading the way in sales and customer loyalty.
Good & Gather has generated over a billion dollars in sales within its first year, showcasing the demand for convenient, nutritious, and affordable food options.
Favorite Day aims to cater to indulgent treat seekers but has faced criticism for its nutritional value, highlighting the challenge of balancing taste and health.
With over 45 private brands, Target specializes in combining affordability with quality, building a strong presence in the competitive private-brand market.
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