Yousuf Ahmed, founder of B-SIDES, is pioneering upcycled, plant-based snacks from discarded ingredients, such as oat pulp. Inspired by a simple slice of spent grain bread, he shifted from finance to food innovation. B-SIDES' Crunch Puffs transform oat milk byproducts into allergen-friendly snacks packaged in compostable materials. Ahmed shares insights on the technical challenges of upcycling and emphasizes that sustainable products must prioritize taste and price to attract sustainability-conscious consumers. His approach showcases how small brands can compete effectively while contributing to climate action and culinary creativity.
"Sustainable products must deliver on taste and price to succeed in the market—environmental benefits alone aren't enough."
"B-SIDES is creating a playbook for how small brands can lead on both climate action and culinary creativity."
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