""Sustainable products must deliver on taste and price to succeed in the market—environmental benefits alone aren't enough.""
""B-SIDES is creating a playbook for how small brands can lead on both climate action and culinary creativity.""
Yousuf Ahmed, founder of B-SIDES, is pioneering upcycled, plant-based snacks from discarded ingredients, such as oat pulp. Inspired by a simple slice of spent grain bread, he shifted from finance to food innovation. B-SIDES' Crunch Puffs transform oat milk byproducts into allergen-friendly snacks packaged in compostable materials. Ahmed shares insights on the technical challenges of upcycling and emphasizes that sustainable products must prioritize taste and price to attract sustainability-conscious consumers. His approach showcases how small brands can compete effectively while contributing to climate action and culinary creativity.
Read at Earth911
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