"Chef Marcus Samuelsson, a celebrated culinary figure known for his unique fusion of Swedish and Ethiopian cuisines, will deliver the keynote address at the 2026 Summer Fancy Food Show on Monday, June 29. This year's show promises to delve into the cultural and identity-driven factors shaping consumer behavior and driving growth in the Consumer Packaged Goods (CPG) sector."
"Chef Samuelsson's keynote will explore how culture and identity are not just mere influences but are pivotal in crafting the narrative around food. As consumers seek authenticity in their culinary experiences, understanding these dynamics is crucial for brands aiming to resonate with their audience. With his experience as the first-ever Chief Culinary Coach for the New York City Football Club (NYCFC), Samuelsson brings a unique perspective on the intersection of culinary authenticity, health, and nutrition."
"On June 29 at 11 am, Brian Choi of Food Institute, Sunny Khamkar of MenuData, and Leana Salamah of SFA will revisit the macro trends presented at Winter FancyFaire 2026, showcasing how successful companies convert these insights into revenue growth."
"A panel featuring Justin Gold, the founder of Justin's, alongside returning CEO Peter Burns and investment partner Matt Leeds from Forward Consumer Partners, will share valuable lessons from the brand's journey of selling and re-acquiring through private equity."
Chef Marcus Samuelsson will deliver the keynote address at the 2026 Summer Fancy Food Show on Monday, June 29. The keynote will focus on how culture and identity shape the narratives consumers connect with in food and beverage. Consumer demand for authenticity will be linked to brand strategies that resonate with audiences. Samuelsson’s background includes serving as the first Chief Culinary Coach for NYCFC, bringing perspective on culinary authenticity, health, and nutrition. The show programming includes a mid-year trends reflection that revisits macro trends from Winter FancyFaire 2026 and examines how companies convert them into revenue growth. Another session features Justin’s leadership and investment partners sharing lessons from private equity selling and re-acquiring.
Read at Food & Beverage Magazine
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