As U.S. health officials advocate for the removal of synthetic colors, scientists like Abby Tampow at Sensient Technologies are working to create natural alternatives. The move reflects a growing demand from businesses and consumers, coinciding with recent federal initiatives targeting artificial dyes, including a ban on Red 3 due to its carcinogenic risks. Many food manufacturers see this as the right time to switch to natural coloring agents, despite potential challenges in fully implementing these changes by the proposed deadlines.
Health Secretary Robert F. Kennedy Jr. called them 'poisonous compounds' that endanger children's health and development, citing limited evidence of potential health risks.
Most of our customers have decided that this is finally the time when they're going to make that switch to a natural color.
The federal push follows a flurry of state laws and a January decision to ban the artificial dye known as Red 3 - found in cakes, candies and some medications.
With this red, it needs a little more orange, Tampow said, mixing a slurry of purplish black carrot juice with a bit of beta-carotene.
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