In anticipation of Grand Theft Auto 6, the protagonist duo Jason and Lucia has captured attention, particularly among the gay community. Jason's portrayal in trailers, including scenes showcasing his physicality, has transformed him into a sex symbol even before the game's release. The article highlights how this targeted marketing strategy is likely intentional by Rockstar, leveraging the allure of Jason to engage a broader audience. Ultimately, this savvy marketing maneuver contributes to the game's impending success, further amplified by the anticipated online fan interactions and content generation.
It's easy to see why gays are latching onto the guy. Rockstar probably knew what it was doing when it led the latest trailer with a scene of Jason working hard while his jacked upper body glistened in the sunlight.
Sure, there's probably something to unpack about gay guys gravitating towards men who look like they wouldn't respect them, but that's a psychologist's job.
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