Companies are dialing back their Pride Month celebrations - and angering both the left and the right
Briefly

This year's Pride Month experiences a noticeable reduction in corporate enthusiasm, influenced by cultural and political tensions against LGBTQ+ communities. Many companies are withdrawing from traditional displays of support such as sponsoring parades and diversifying their marketing strategies. This has sparked criticism from both ends of the political spectrum, as brands struggle with backlash for their participation or lack thereof. Experts suggest companies are in a difficult position of balancing societal expectations while avoiding backlash, leading to a more subdued celebration of Pride this June.
Pride Month seems a lot quieter this year in the face of cultural and political pressure, as corporate support for LGBTQ+ is becoming increasingly cautious.
This year's Pride Month is more challenging for companies, with many facing backlash for either supporting or not supporting LGBTQ+ initiatives amidst societal scrutiny.
Read at Business Insider
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